Just when we thought Facebook was done with the changes, they pull another major switch that leaves readers baffled, confused, and down-right…interested. That’s right, this time the changes are not to their site per say, but rather an app they are developing (or assisting in development). This one would, according to John Sutter, “let people share data about how much—or little—electricity they’re using at home” (2011). Basically, it’s a way to keep people accountable for all the times they leave the light turned on or the fan switched to high over low. Our social media has become a maternal figure (and that is hard to deny).
What’s truly at debate here? Is it that Facebook is now watching our every move? Or perhaps, is it because there is an App for EVERYTHING. You can get an app to check the prices of groceries. You can get an app to look up the latest stock market change. You can get an app that shows you the latest gossip on certain celebrities. Our lives can be summed up quickly thanks to the new new media coming our way, and if it can’t, I imagine sooner or later “there’ll be an APP for that” too.
Back in December 2009, Apple filed for the trademarked phrase “There’s an App for that” and began to use it commercially on January 26, 2009. What’s the buzz about this time? It seems every time Apple does something innovative, other companies are only steps behind. The slogan refers to “Apple’s marketing and advertising initiatives around the iPhone and all other iOS devices” (Grove, 2010). For me, that was still a bit too techy, but Jim Blasingame breaks it down further, stating that “a mobile app converts content and resources that otherwise would have been consumed through a browser on a computer desktop, to the much smaller and variably shaped screens on the many different kinds of hand-held devices” (2011). In short, an app makes things easier by making them mobile.
In our current day-and-age, this is just fine. Apps are all the rage. During research for the Organizational Usage assignment, Dylan Edwards—Digital Communications Specialist for the Theodore Roosevelt Medora Foundation—said one thing he wants to work on is getting an app. Companies are continuously trying to create apps for other companies. It’s hard to believe but this is the new supply and demand. I do not own a Smartphone (iPhone particularly) so I am not in the App scene. I imagine my next upgrade will cannonball me into an arena I won’t quite understand. But luckily, apps are easy to learn and available on whatever subject a user desires. If that’s not enough, it doesn’t take much to learn the lingo. And if it does—well, I’m sure there’s an app for that.
